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Post by derwentender on Aug 21, 2021 11:02:49 GMT
The proposal by Finbaar to add a 50p booking fee in addition to the admission fee to pay for an e-ticket service was a good idea. This is the critical point. How much extra are we prepared to pay in order to make the investment viable for the Club rather than a prohibitive cost? I have done some very extensive research, speaking to Seatedly an e-ticket supplier. My conclusion is that if all adults, full prices and over 65's, pay £1 it will cover the Club's costs and leave a little surplus to pay for the youngsters who should pay nothing. We also need to ask: should we get some extra value for the £1 if we pay? We need to make choice and the Club needs the feedback to gauge opinion. As time is of the essence - we need to move before September 8th to catch the Leek Town home game - I have produced a simple feedback survey form that asks 2 questions: your name and how much you are prepared to pay. You are given 3 choices for payment: - 50p. If you select this option the Club will lose £4500 - £1. If you choose this option all costs will be covered. - £1 but get a free e-copy of the program (I have proposed this last option as I'm reliably informed that the Club loses money on the paper versions but from a fans' point of view you are getting back something of value for your extra £1) N.B. If anyone from the Club reads this, I can show them a way to produce an electronic version of the program that significantly reduces their costs. The separate URL for the FANS SURVEY FORM: The URL is on agnescontrol.wufoo.com/forms/s7vtlnt1qqz1i6/The separate URL for the full costing case with SWOT analysis is on: docs.google.com/spreadsheets/d/1_wA8orog0ipH7hhDPb6_JtBvZAy4zWUybCHOevUv0QY/edit?usp=sharing
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Post by garstang7 on Aug 21, 2021 13:19:48 GMT
Great idea , well thought through. In my working days Banking Cash always had a cost element for businesses so maybe net cost to club is not as great
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Post by westworld on Aug 21, 2021 17:08:36 GMT
It sounds like a decent option but someone has to take charge and run it,whereas the club would argue that even with the teething problems this week we have had 2 excellent gates. (my mate who follows town reckons ticket tailor who do towns e-tickets charge about 50p per transaction)
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Post by cambsred on Aug 21, 2021 18:05:12 GMT
I went to Billericay Town today in the Conference South. Admission (pay at turnstile), programmes, club shop, Food & Drink and programmes all by debit card. No cash payments accepted. No transaction fee for using debit card.
You could purchase tickets in advance but it seemed that very few had as a seperate turnstile was set up for those admissions.
All very simple
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finbaar
Rank = Shaun Vipond
Posts: 221
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Post by finbaar on Aug 21, 2021 20:54:11 GMT
Excellent work derwentender. I'd be happy to pay the quid if I couldn't make it down. Options are good!
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Post by Ash on Aug 21, 2021 22:53:42 GMT
DE, this is a great piece of work. Im in and happy to support in anyway i can to move this forward
You have used the cost argument for ticket printing can i also add that the Carbon footprint reduction of reduced printed tickets or reduced journeys to the club to buy them is also a valid one in the current climate (no pun intended)
I have been vocal in pushing for E-ticket, perhaps i should have added that i do not expect this to be free and would happily pay for the convenience (though most clubs who ive bought for reds away matches havent needed such a fee, and our ticket prices are already higher than the rest of the division).
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Post by derwentender on Aug 23, 2021 10:41:41 GMT
Great idea , well thought through. In my working days Banking Cash always had a cost element for businesses so maybe net cost to club is not as great That's a point, Garstang. I forgot the cost savings from Bank Charges for cash handling. I've updated the Opportunities to reflect this. Another strong point for the case.
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Post by derwentender on Aug 23, 2021 10:55:01 GMT
It sounds like a decent option but someone has to take charge and run it,whereas the club would argue that even with the teething problems this week we have had 2 excellent gates. (my mate who follows town reckons ticket tailor who do towns e-tickets charge about 50p per transaction) Thanks for the research, Westworld. This is useful to know. It shows the costings for the e-ticketing are in the area of the going rate. If they charge Town 50p per transaction, we would be charged 45p per ticket. See Part 10 of the Ticketing Case. What e-ticketing companies do not tell you, at first, is that you have to add money handling charges. The proposed company, Seatedly, use Stripe for the money handling. They have a competitive offer. In our case it works out at 34p per ticket. See part 11 of the Ticketing case. Add 45p to 34p and you get 79p. See part 12 of the Ticketing Case. If we charge £1 for all adults, full price and concessions, the balance left is to cover the zero booking fee applicable to the kids' e-tickets.
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Post by derwentender on Aug 23, 2021 11:17:22 GMT
I went to Billericay Town today in the Conference South. Admission (pay at turnstile), programmes, club shop, Food & Drink and programmes all by debit card. No cash payments accepted. No transaction fee for using debit card. You could purchase tickets in advance but it seemed that very few had as a seperate turnstile was set up for those admissions. All very simple Thanks for the research, CR. At the risk of sounding like Captain Mainwaring talking to Sergeant Wilson, one of the reasons for asking people to prove me wrong was to find out about the activities of similar clubs. Billericay sound a good example. You are correct about keeping it simple. It's critical. Why go to the bother of double handling when the cash/credit card can be the ticket?! If you use a device from sumup.co.uk, you can get quick access at a cost of around 14p per ticket. I can see it being applicable to the Bar but not the admission. The significant reason, which I did not bring out in the Ticketing case, is the creation of a large database of all fans. As a rough estimate we can get a database of 1000 plus fans. That is a big asset for the Club to market our activities. Knowing we now have significant marketing expertise on the Board, it gives them the tools to make new offers to new potential advertisers. The days of offering an advert in the program have gone. An example is from Saturday's Marine game. The main sponsor was Roy Nicholson. We all know Roy has been a long time fan. Although I'll stand corrected, the probability for Roy is that it is another way of giving the Club money but getting something back. The business benefit is minimal. One of his guests, however, was the landlord of the Well pub, who has just opened another pub aimed at more "older" people, like me. We've got them by the bucket load. If the Club could turn round to him and show we have X amount of fans over 45, that may be attractive to the landlord who can focus in with emails of any special offers for that demographic rather than the scatter gun approach of the Times and Star. We have an asset so let's give our Board the tools to earn revenue from it. If you were to ask fans to pay by contactless debit card they would do it but if you ask them to fill in their details to create a database at the same time, you'll be lucky to get 5%. I've up dates the Strengths in the Ticketing Case to reflect the database asset.
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Post by derwentender on Aug 23, 2021 11:27:17 GMT
DE, this is a great piece of work. Im in and happy to support in anyway i can to move this forward You have used the cost argument for ticket printing can i also add that the Carbon footprint reduction of reduced printed tickets or reduced journeys to the club to buy them is also a valid one in the current climate (no pun intended) I have been vocal in pushing for E-ticket, perhaps i should have added that i do not expect this to be free and would happily pay for the convenience (though most clubs who ive bought for reds away matches havent needed such a fee, and our ticket prices are already higher than the rest of the division). Thanks, Ash. Good to read your comments and have your support. I've added the points about reducing the carbon footprint to the Opportunities in the Ticketing Case. As I shalln't be at Marine - wedding anniversary - or this Saturday's home game - hols - please put the word out to fill in the survey. It is now it BLOCK LETTERS in the post at the top of this thread. See you at Clitheroe.
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Post by derwentender on Aug 23, 2021 11:39:23 GMT
Excellent work derwentender. I'd be happy to pay the quid if I couldn't make it down. Options are good! Cheers, finbaar.
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Post by starboy on Aug 23, 2021 17:23:46 GMT
marine tickets for tuesday are Adult tickets cost £10.60 including transaction and booking fees of 60p.
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Post by derwentender on Aug 26, 2021 8:48:40 GMT
marine tickets for tuesday are Adult tickets cost £10.60 including transaction and booking fees of 60p. Cheers, Starboy. Did you happen to see how much they charged youngsters and whether there was a booking fee applied?
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Post by Ash on Aug 26, 2021 10:52:23 GMT
marine tickets for tuesday are Adult tickets cost £10.60 including transaction and booking fees of 60p. Cheers, Starboy. Did you happen to see how much they charged youngsters and whether there was a booking fee applied? See here marinefc.ktckts.com/event/mne2122h03/marine-v-prescot-cables60p - Adult 40p - Concession 30p - Junior
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Post by poprobson22 on Aug 27, 2021 20:27:20 GMT
You need to look at the F S A ( Football supporters Association ) website about E-Ticketing the supporters at Liverpool West ham Southampton and Palace missing kick off due to the system not working and they are all premier league stadiums so what chance have we got with borough park And these clubs won't be giving cheaper programmes also it will be more than 50p 0r a £1 transaction all so you have got to think off our older supporters who have been going longer than most off you will they no what a E ticket is and no offence to our older supporters the club will get it right
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